Wheelys Café is an awesome new startup disrupting the Starbucks-dominated coffee market by removing barriers for people dreaming of starting their own coffee-business. Wheelys gives you an entire cafe platform that is built around a bike which allows you to easily take the product to the people.
I am very passionate about products that empower entrepreneurs, so Wheelys instantly caught my attention. What I love about Wheelys is how it helps people embrace their passions and makes it easier to start a business. So when the time came to work on a new project at Tradecraft, Wheelys was my clear choice.
Disclaimer: I’m not affiliated with Wheely’s although I’m a huge fan of the product and their mission and I figured that it would be an interesting product to design a landing page for.
Create a landing page for an existing company with their existing marketing style.
To start my process, I did user research and customer validation to identify the typical Wheely’s customer. I decided to design my landing page for San Franciscans because the city has a history of early adopters equating to a good product market fit. I ended up with a persona of a person that can be described as the typical San Francisco hipster.
To keep consistency in my design and to make sure that my landing page would match Wheelys’s current marketing style and brand image, I created a style guide curated with all of Wheely’s logos, fonts and color schemes. I also created buttons and defined the different hover states for how they should look on the landing page.
After getting feedback on my wireframes, I decided to turn the wireframe that seemed to work best into a high-fidelity prototype using Sketch. Below you can see the final result of the Wheelys landing page I designed targeting the San Francisco market.
If I had more time on this project it would be interesting to run a usability test for this design and to also test the conversion rate for this landing page. If you have any thoughts or feedback regarding this study I would love to hear from you. Say hello at: firstname.lastname@example.org
Credit: The San Francisco Hipster illustration used in this design is made by the awesome artist Wendy Macnaughton.